Ciao was a creative project pioneered by a handful of women, myself included who wanted to bring city guides to millennial women, while giving brands and influencers an opportunity work together in a new collaborative way. Though Ciao is no longer, it was a complete labor of love and we are all incredibly proud of the beautiful company we created. Below is a walk through of our site that I performed all of the photography and creative direction for.
In branding Ciao, I had the honor of creating everything from our logo to conceptualizing the look and feel of the company as it came to fruition. Below are visuals of designs and various mood boards I came up with for our brand aesthetic.
Photography & Instagram
As the initial Creative Director, I spearheaded our visuals for our instagram as well, creating text based imagery, as well as conceptualizing & shooting all of the photography for our inaugural guide.